Project: doorway bar
Client: B4 Adventure
Capabilities: research // design // PROTOTYPE // manufacturing
CLIENT REQUEST: Current doorway pull-up bars weren’t that reliable, nor did they typically have other accessories that made them fun to play with for long periods of time. Our client wanted a doorway bar that would bring the imagination of the playground indoors while also ensuring the precious goods (the kiddos) would be protected.
THE CHALLENGE: Develop a super, duper secure doorway bar that requires 5-ish minutes of installation (and can be taken down just as quickly) with no extra hardware and is super-duper childproof, too. Something that blends into the child’s environment and allows them to run their imagination wild.
THE APPROACH: There was lots of product testing, here. We explored user-friendly nobs and mechanisms to make install/de-install incredibly easy and fast, as well as intuitive for any parent to understand with minimum effort. We strength tested on a plethora of doorway options and collaborated with our engineering partners to ensure the strength and stability was available for all shapes and sizes of kids in the target market.
THE RESULTS: A patented, pull-up bar mechanism replete with a gravity wedge vice grip system that facilitates quick install and de-install, and is compatible with any door frame. Your kids will thank you for the many hours of labor-free entertainment.
“B4Adventure launched in 2011 when I pursued the opportunity to marry my two greatest passions - family and outdoor adventure. As a father of 3 young kids at the time, any activity to get them outdoors was a priority to my wife and me. Growing up, “dare to be different” was a mantra my family lived by, so I decided to build a business doing just that: creating a niche in backyard adventure that had yet to exist.”
